will spend about $79 billion on SEO by 2020. It’s estimated that brands and agencies in the U.S. If a business wants to be discovered online, it has to invest in SEO. This degree of reliance on search engines ensures that search engine optimization (SEO) is still a critical part of any digital marketing strategy. That search engine might be the giant Google or the less used Bing or Yahoo, but our expectations are the same, no matter which one we use. When we need answers fast, we look at our phones or our laptops and bank on search engines to deliver the information we need. Most of us can’t even begin to imagine a life without the ubiquitous search engine to help us navigate our data-driven world. Google turned 20 years old last fall, but it seems like it’s been around forever.
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